Yap Brand Consultancy
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To many people Branding is a mystery. What is it? Who is it for? Why is it important? Working with YAP will help you to understand Branding, its relevance to you and its importance in modern business.
Successful Brands are built on a firm understanding of the world that surrounds them. This world consists of customers, shareholders, employees, suppliers, competitors and the wider community. When a strong foundation of understanding has been established, the Brand can begin to develop relationships and work toward the ultimate goal of trust.
Trust is the ultimate goal because of its importance in any buying decision:
NO TRUST, NO TRADE
WHO WE ARE
Established by Jack Dinan, YAP is a network of highly skilled people, each assigned to projects based on their talents and suitability. This network of talent has been hand picked by Dinan to fulfil the needs of an ever-changing market. The flexibility afforded allows YAP to get the best out of the network while keeping costs to a minimum.
Dinan has built his expertise in Branding by working for some of the highest profile businesses in related industries: The Marketing Network group, Ogilvy Advertising, Vermillion Design, Printing.com and Magna Photo, Chicago.
During his time in the industry, Dinan has worked on projects for Brands such as Vichy, Clarins, Superquinn, the C&C group, Orix Aviation and many more.
WHAT WE DO
Whether you know it or not, your business is currently in the process of building a Brand. Every action you take allows people an insight into the kind of business you are running. Each time your business interacts with the world around it, impressions are given and opinions are made. YAP works with you to ensure the impressions given are a true reflection of your business and that the opinions made are positive ones.
YAP believes that every business has the potential to become a recognised and trusted Brand. Our aim is to help businesses realise that potential and communicate it clearly and cohesively.
HOW WE DO IT
Based on the needs of our Clients, YAP develops customized plans for Brand development. These plans utilize various disciplines including Marketing, Advertising, Print Design, Web Design, PR, Event Management and lots more.
We recognize that all our clients have different needs and our network of talent allows us to cater for them individually. Our approach to Brand development helps our Clients to communicate clearly and cohesively with their audience.
YAP DOESN’T ENCOURAGE BIGGER BUDGETS - WE ENCOURAGE MORE FOCUSED ONES.
WHY WE DO IT
In a world where people are exposed to an estimated 3,000 marketing messages a day, only a clear voice can make it’s way through the clutter.
Branding opens the doors to clear communication and helps businesses develop relationships. Without these relationships, trust can never be achieved and without trust, substantial trade between parties can never exist.
YAP is fascinated with the communication between Brands and their surrounding worlds. Our work is born out of the desire to bring like-minded people together and help relationships to grow between them.
CLIENTS
CLARINS COSMETICS · MMA ADVERTISING ÁNU ORGANICS · MUA (MAG UIDHIR ARCHITECTS) CONG ART GALLERY · B&G CONSTRUCTION PAUL HOURICAN · AMPHIBIAN KING · ECOLANDSCAPES FRIENDS IN IRELAND · BLACKHORSE TRANSPORT